B-Day
Standard:
IT-DD-4.3 Construct a product development plan for a digital product to meet customer expectations.
IT-DD-4.4 Identify common marketing strategies for web sites for target market, including internet marketing and search engine optimization.
Bellbuster: Take the first 20 minutes to complete the table from the previous class.
EQ: How do customer needs, demands, expectations shape the development of a website? What common marketing strategies are used in internet marketing to identify target markets of digital products?
Learning Objectives:
1. Access Chapter 4 notes within your online binders.
2. Revisit notes identifying the steps in creating a website.
3. We will use the step by step information to analyze a website and develop a marketing plan that will reach the target audience of the site.
4. Using powerpoint, identify a website that you enjoy visiting. From this site determine the following:
5. Please be certain to go back and add our identified vocabulary to your online binder:
6. Record EQ and answer in your online binder.
Material Needed:
Standard:
IT-DD-4.3 Construct a product development plan for a digital product to meet customer expectations.
IT-DD-4.4 Identify common marketing strategies for web sites for target market, including internet marketing and search engine optimization.
Bellbuster: Take the first 20 minutes to complete the table from the previous class.
EQ: How do customer needs, demands, expectations shape the development of a website? What common marketing strategies are used in internet marketing to identify target markets of digital products?
Learning Objectives:
1. Access Chapter 4 notes within your online binders.
2. Revisit notes identifying the steps in creating a website.
3. We will use the step by step information to analyze a website and develop a marketing plan that will reach the target audience of the site.
4. Using powerpoint, identify a website that you enjoy visiting. From this site determine the following:
- Title Slide with logo or screenshot of website (Slide 1)
- What is the site's purpose? (Slide 2)
- Who is the site's target audience (Slide 3) Include: 1) An image of the ideal user; 2) Age; 3) Gender; 4) Educational Level; 5) Economic Situation; 6) Primary Language
- Conduct Market Research (Slide 4) Include: Two competitive websites along with why you choose each one as a direct competitor and a screenshot image.
- User Interaction (Slide 5) Describe what makes the site you've chosen easy for the ideal customer to navigate. Particularly, pay close attention to the design of the site. Be certain to describe color, animation, images, content, and layout.
- Categorize Info (Slide 6) Give a breakdown of how information is categorized in your site. Make certain to provide a live link to your site in this slide so that you can explain it within your presentation.
5. Please be certain to go back and add our identified vocabulary to your online binder:
- customer expectation
- target market
- search engine optimization
- internet marketing
- digital product
- marketing strategies
6. Record EQ and answer in your online binder.
Material Needed:
- Phases of Web Development Notes
- Steps of Web Development Presentation
- Web site Analysis Rubric (see below)
- Google Classroom (See Classroom Tools)
- Online Student Binder/Notebook (See Classroom Tools)