*Work continued on 9/18
Standards - BMT-ENT-7.5 Explain how to build community relations and provide examples of types of activities a business can explore to increase community involvement.
Bellbuster - CNN Student News. Pick a news story and give me your reaction to the story.
EQ - What is a marketing plan? Is the brand of the product important? What is a marketing mix?
Lesson Objectives:
1. Using the Entrepreneurship Defining Your Own Future' text book,
Vocab:
2. As we continue to build our marketing campaign for "Don't Break Your Brand," let's take a look at the following:
3. Let's take a look at our marketing mix and answer the following P's?
4. If you are working on one of promotions within the campaign, please see Ms. Gilbert to begin physically activating your promotion within the school. IF YOU ARE NOT working on one of the campaign promotions, complete the following excercise:
Choose one of the following companies and a product that they produce/sell. Then complete a powerpoint showing the company's brand mark or logo and the product's 5 P's.. Make certain to use alot of graphical representations to complete the project.
Materials Needed:
Standards - BMT-ENT-7.5 Explain how to build community relations and provide examples of types of activities a business can explore to increase community involvement.
Bellbuster - CNN Student News. Pick a news story and give me your reaction to the story.
EQ - What is a marketing plan? Is the brand of the product important? What is a marketing mix?
Lesson Objectives:
1. Using the Entrepreneurship Defining Your Own Future' text book,
Vocab:
- benefits
- marketing plan
- marketing mix
- brand
- brand mark
- promotion
- marketing
2. As we continue to build our marketing campaign for "Don't Break Your Brand," let's take a look at the following:
- What are our short range goals?
- What are our mid-range goals?
- What are our long range goals?
3. Let's take a look at our marketing mix and answer the following P's?
- People
- Place
- Product/Service
- Promotion
- Price
4. If you are working on one of promotions within the campaign, please see Ms. Gilbert to begin physically activating your promotion within the school. IF YOU ARE NOT working on one of the campaign promotions, complete the following excercise:
Choose one of the following companies and a product that they produce/sell. Then complete a powerpoint showing the company's brand mark or logo and the product's 5 P's.. Make certain to use alot of graphical representations to complete the project.
Materials Needed:
- Owning Your Future Textbook
- Online Student Notebook