Standards - BMT-ENT-7.5 Explain how to build community relations and provide examples of types of activities a business can explore to increase community involvement.
Bellbuster - None
EQ - What is a marketing plan? Is the brand of the product important? What is a marketing mix?
Lesson Objectives:
1. We will complete student marketing mix presentations. Please be certain to refer to the rubric below for grade maximization.
2. On Wednesday, October 8th we will have a midterm exam. Please use your binder notes from the current and previous unit as study guide material for the test.
3. Record essential question and answer in online binder.
Materials Needed:
Bellbuster - None
EQ - What is a marketing plan? Is the brand of the product important? What is a marketing mix?
Lesson Objectives:
1. We will complete student marketing mix presentations. Please be certain to refer to the rubric below for grade maximization.
- Product - Complete a description of the product along with an image.
- People - Identify who your ideal customer is for your product/service. Include and image and identify the age, gender, psycho graphic, and income of your ideal consumer. In this slide please tell me why your product/service appeals to this type of consumer and why they purchased the product.
- Price - Give me a range for the price along with an item or service that is in close competition along with the price for the product/service.
- Place - Where is the purchase most likely to occur - along with an image of the ideal location. Additionally, explain why this location is a good place to promote this product/service.
- Promotion - Provide an example of how this product/service is currently being promoted in the marketplace. This could be in the form of an ad, commercial, coupon, magazine ad, billboard ad, etc.
2. On Wednesday, October 8th we will have a midterm exam. Please use your binder notes from the current and previous unit as study guide material for the test.
3. Record essential question and answer in online binder.
Materials Needed:
- Powerpoint
- Marketing Mix Presentation Rubric
- Google Classroom
- Owning Your Own Future Textbook pg. 213 - 214 (reference)