Standards - BMA-ENT-7 Develop a marketing plan to identify, reach, and retain customers in a specific target market.
Bellbuster - None
EQ - What is Market Day? What are the objectives of Market Day?
Lesson Objectives:
1. Today's lesson will center around questions that you all have around Market Day. Important items to keep in mind about Market Day is that the Wholesale Shopping Day to Costco is 11/11 and Market Day is scheduled for 11/14.
2. Taking into the consideration our previous lesson on Market Day, we will discuss how the 5 P's become relevant to the work that we will do on Market Day. Please refer to the reminders below on the 5 P's:
3. You all will decide who your group members will be for Market Day. Each group member will have a role. Please discuss each members strengths as it pertains to the proper role each of you should play in your group.
4. By the end of class, please report to me, the members of your group and at least 3 possible products your group will sell on Market Day.
Materials Needed:
Bellbuster - None
EQ - What is Market Day? What are the objectives of Market Day?
Lesson Objectives:
1. Today's lesson will center around questions that you all have around Market Day. Important items to keep in mind about Market Day is that the Wholesale Shopping Day to Costco is 11/11 and Market Day is scheduled for 11/14.
2. Taking into the consideration our previous lesson on Market Day, we will discuss how the 5 P's become relevant to the work that we will do on Market Day. Please refer to the reminders below on the 5 P's:
- Product - Complete a description of the product along with an image.
- People - Identify who your ideal customer is for your product/service. Include and image and identify the age, gender, psycho graphic, and income of your ideal consumer. In this slide please tell me why your product/service appeals to this type of consumer and why they purchased the product.
- Price - Give me a range for the price along with an item or service that is in close competition along with the price for the product/service.
- Place - Where is the purchase most likely to occur - along with an image of the ideal location. Additionally, explain why this location is a good place to promote this product/service.
- Promotion - Provide an example of how this product/service is currently being promoted in the marketplace. This could be in the form of an ad, commercial, coupon, magazine ad, billboard ad, etc.
3. You all will decide who your group members will be for Market Day. Each group member will have a role. Please discuss each members strengths as it pertains to the proper role each of you should play in your group.
4. By the end of class, please report to me, the members of your group and at least 3 possible products your group will sell on Market Day.
Materials Needed:
- 5 P's of Marketing Refresher